Empowering Small and Medium Enterprises Performance Through Dynamic Marketing Strategies and Innovations

The primary objective of the present study is to investigate impact marketing strategies, product innovations, and process innovations on performance small medium-sized enterprises (SMEs). This research aims provide insights into effective utilization all three these components in order achieve a competitive advantage. aimed assess 210 (SMEs) by evaluating their sales volume. participants for this were selected from target population as provided SMEDA. Descriptive regression analyses employed evaluate effects innovation. results indicated that there was significant both Furthermore, conducted revealed strategies overall In summary, highlights importance incorporating marketing, product, fully realize capabilities long-term growth. By utilizing factors, can strengthen position market flourish ever-changing business environment.